Class to bridge great divide: Farmers & social media

Deadline for Social Media Workshop Applications this Friday!

Oregon Women for Agriculture (OWA) will present a one-day workshop in January featuring nationally known speaker Michele Payn-Knoper of Cause Matters to train people in natural resource-based businesses on effective use of social media. The seminar will be held during the Northwest Ag Show from 10 a.m. to 4 p.m. Tuesday, January 24, 2012, at the Portland Expo Center, 2060 N. Marine Drive, Portland, Ore.

This workshop is designed to help farmers, ranchers, foresters and others in the natural resource businesses to use social media — like Facebook, Twitter and YouTube — to connect with people inside and outside their profession.

The program features Michele Payn-Knoper (, who has made a career of speaking to natural resource groups. Payn-Knoper is also the creator of the AgChat Foundation ( According to the Foundation’s website, its purpose is to “help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view.” The Foundation helps educate farmers and ranchers to use Internet-based tools like Twitter, Facebook, blogs, YouTube, Linkedin and other social media services.

The cost of the workshop is $50 per person. Space is limited to 25 participants. Applications are due by 5 p.m. Pacific time on Friday, December 2, 2011. Qualified participants will be notified by Friday, December 16, 2011.

Please Click Here to Apply

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