Chipotle’s newest campaign to make a buck once again serves up an attack on farmers with a phony newspaper filled with self-promotion and at least one glaring error. At the risk of repeating a negative, they significantly downplay the role of family farms in an attempt to perpetuate a make-believe distinction between “family farms” and so-called “factory farms.” Their non-sourced stat provides a much lower number than reality; according to the USDA, family farms of different sizes account for 98 percent of farms and 82 percent of production.
And it really is nice they offer a column called “Ask Chipotle” but they really should provide contact information so we can send in questions.
In the end, this newspaper proves useful – for providing a placemat to soak up all the drippings of their thousand-calorie burrito.
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