By Oregon Family Farm Association,
More than 63 percent of Oregon’s 37,000 farms earned less than $10,000 in 2020, forcing operators of small farms to work other jobs and seek creative ideas for adding products to sell and tapping into markets for them, according to an article on Axios. New business models require farmers to rely on income outside the farm to cover expenses, provide health care benefits, and save for retirement. With Portland’s 30 farmers markets saturated, farmers employ marketing alternatives, such as selling directly to consumers over the internet.
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